One fine day, you are in a cab and you see a big banner of
your favorite singer coming in town for a concert. You pull out your phone and
start searching on the web to purchase the concert ticket. In ninety percent
of these cases, you have to take help from Google. But it has gotten old school
now, with a new IoT product called as Blesh.
Blesh, a physical web search beacon (PW
Beacon), works as a communication medium for those things that users see along
a path or a street – it just broadcasts information onto a device.. Let us say
you are at a bus station and this beacon is present there. Whenever you are
nearer to the beacon, it will flash a notification on your smartphone. You just
have to click the notification and all the
information regarding the calendar, timing schedule of the buses going to and
from that particular bus station will be displayed on your smartphone.
You can also book your bus at the same instance as that of purchasing a ticket
for a concert.
Blesh can be used near subway posters, large
banners along the street, airports and railway stations, ATMs, etc. In homes it
can be used with a secure password unlike the open version used in
public.
They work utilizing one-way communication – they transmit
signals, but don’t receive it, thus protecting the user’s information and privacy by not collecting any information
unlike what Google does. The most advantageous feature of this product is that
it boasts a two year battery life, which is enough for one to not worry about
the working of the beacon.
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